Getting Started with Guerilla Marketing: The Basics

 Did you know that guerilla marketing is a popular form of marketing for companies that are market leaders? Think about the ever-lasting battle between Pepsi and Coca-cola or even McDonald’s and Burger King. These top brands use Guerilla Marketing to create buzz and stay ahead of the competition. 



Guerilla marketing can be described to be a strategic move by a company or organization that utilizes the space or environment around them to promote themselves or their product. The basic rules for this form of marketing include:


  • Should come as a surprise to the audience

  • Element of “wow”

  • Gets people talking

  • B2C promotion mostly

  • Trend-setting


Another form of marketing that we at Digikore Digital have identified that is bound to give positive results is moment marketing. This is trend-based marketing that does not have a physical element attached to it. Check out our blog to know more. 

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