Getting Started with Guerilla Marketing: The Basics
Did you know that guerilla marketing is a popular form of marketing for companies that are market leaders? Think about the ever-lasting battle between Pepsi and Coca-cola or even McDonald’s and Burger King. These top brands use Guerilla Marketing to create buzz and stay ahead of the competition. Guerilla marketing can be described to be a strategic move by a company or organization that utilizes the space or environment around them to promote themselves or their product. The basic rules for this form of marketing include: Should come as a surprise to the audience Element of “wow” Gets people talking B2C promotion mostly Trend-setting Another form of marketing that we at Digikore Digital have identified that is bound to give positive results is moment marketing. This is trend-based marketing that does not have a physical element attached to it. Check out our blog to know more.