5 Points to Consider When Getting Started with Email Marketing
One of the most beneficial ways of converting cold leads into hot leads is by engaging and attracting them through email marketing. Email marketing, essentially, is the process of sending out multiple emails with different CTA buttons, providing customers with the option of choosing the information that best fits their requirements, and then tracking and roping in the customer with subsequent relevant information. Before we get into how the customer journey can be tracked through email marketing, let’s first understand what a customer journey is. What is a Customer Journey? If you have ever wondered about the entire process that you go through when availing a service or purchasing a product, then you have experienced going through a customer journey. Have you ever wondered about all the follow-up emails you get from a website when you have something in the cart and have not made a purchase? Those emails are a part of the customer journey that you are a part of. In intern