Digital World

  Are you tracking down the website traffic? If not, then you are for sure lagging behind the competitors and losing the chances of lead conversion. Web traffic refers to all the visitors visiting your website. But not all visitors are adding value to your business. Knowing and analysing the website traffic is part of the digital marketing strategy of reaching out to the right audience. Let’s dig in further to understand the types of website traffic, their source of generation and the importance of analysing the traffic. Types of Website Traffic and their source There are different types of website traffic which are defined by their source of generating traffic. Here is a small breakdown of ·         51 percent of all website traffic comes from organic search ·         10 percent comes from paid search ·         5 percent from social networking sites ·         34 percent from all other sources 1.     Organic Traffic Organic Traffic generates from the Search Engine Results Pages. When