7 Marketing Strategies to Grow Your Beauty Brand

The beauty industry, categorised as one of the most “essential” industries in the world, has seen a massive fluctuation among its masses. With Covid-19 bringing the world to a standstill, the industry took a massive hit in 2019-20 and is now slowly recovering from its losses to impact the lives of millions of people around the world. Statistics show that marketing strategies for beauty brands is the driving force behind it's sales today with a total of 45% of all customers focusing on the influence of social media influence in order to make a purchase.

If you’re not convinced on why marketing strategies for beauty brands are important, here are some statistics:

• The beauty in 2022 is worth a total of $25,000,000,000 that’s 25 Billion Dollars, and it is expected to grow at a rate of more than 5% per year till the year 2026.
• Online and offline sales are at a near-equal ratio and vary from brand to brand depending on the marketing strategies for beauty brands. 
• Out of the demographics of skincare consumers around the world, the USA is leading with a whopping 25% ratio followed by Japan, China, and India.
• 51% of beauty brands around the world have shifted to a “Phygital” approach of selling which includes using marketing strategies and in-person selling to generate a steady flow of sales and profits.

If you’re just starting out the process for your brand, some compelling points to consider when creating  the marketing strategy for your beauty brand should include:

1.     Community Building

A brand is all about its audience. Engaging your audience with the right type of written and visual content is key for brands to make themselves visible. Communities hold the power to persuade and move the will of thousands of customers across the globe. Building your community through regular interaction and information-giving is a great way to start off the process of creating a marketing strategy for a beauty brand.

2.                 3Cs of Marketing - Clear and Crisp Content

Content is king for all brands and even more so in the beauty industry. Simple product information with supporting images is no longer what people are looking for. Customers want to feel like the brand has something to offer. They want aesthetics, they want to participate and engage with the brand and be satisfied, they are always on the lookout for something that has never been seen before. There are thousands of factors under the checklist for good branding that can be considered for building up a brand from scratch.

For beauty brands, the best form of content is usually a balance between information, products, content from others (influencers/ customer reviews), and collaboration efforts. 

3.                 Influencer and Collaboration Marketing

For a beauty brand, the biggest asset for the organisation is the audience and the way that the organisation interacts and keeps tabs on this audience. Influencers on social media are the sole reason behind the purchase habits of most beauty brands and as such, they are targeted regularly.

Statistics have shown that micro influencers who have an organic amount of below 50,000 followers have a higher chance of influencing the minds of buyers as compared to celebrity influencers who endorse and do a collaboration with every other brand. As a new beauty brand that is just starting to set off with its marketing strategies, collaborating with micro influencers is the best way to boost brand awareness. In addition to better reach, micro influencers are also affordable and care about building a relationship with the brand in the long run.

4.                 Social Listening & Making Decisions

As a beauty brand, building up your audience is not enough, you need to understand what your audience feels about your brand. This is where social listening comes to play. Social listening is when a brand is actively listening to its customers or its target audience. It includes what the audience thinks about the brand, the feedback on products, their way of communicating with the brand, their internal feelings etc. Brands that engage in active listening and have a two-way communication with their target audience have a better image of themselves in the minds of their consumers compared to other brands. 

Brands are made solely for the purpose of serving customers. Through social listening and taking the feedback of customers, brands have improved exponentially to bring the ideal solution forward. Let Digikore Digital help you listen to what your audience has to say about your brand and give your qualitative feedback on the same. We’re always just a call away.

5.                 Omnichannel Approach in Marketing

An omnichannel approach includes considering and optimising all the touch points that a customer has with the brand. These include ecommerce sites, social media channels, physical stores, digital marketing content, etc. For implementing omnichannel marketing strategies for beauty brands the first big step is to identify the touchpoints and the customer journey of different audiences. Beauty brands usually optimise the communication of the touchpoints of various channels to give their audience exactly what they are looking for. 

6.                 Word-of-Mouth Marketing

In the beauty industry, word of mouth marketing is 100% authentic and it takes the brand a long way. This can only happen when the digital marketing strategies of the brand is strong enough to convince a prospect to turn him/her into a customer and recommend the brand to others. Recommendations followed with a solid trial-and-testing background is what exposes the brand to potential customers all over the world and makes the brand grow. Word-of-mouth recommendations in the form of testimonials, unboxing videos, and a simple shoutout from customers is enough to be the driving force behind the sales of a beauty organisation.

7.                 Understanding Business Statistics of Beauty Brands

An organisation cannot start without having an analysis of how the business industry runs. Similarly, a compelling marketing strategy for beauty brands cannot be made without a thorough analysis of the industry that the brand is catering to. 

Analysing the competitor, getting a feel of the market that you are catering to, doing a check on the insights of the ideal buyer for your product, and finding distribution channels are all the base research that goes into making the marketing strategy for a beauty brand. Business statistics, as a field, is important for getting familiar with the potential that the industry you are catering to has and the ways of achieving the same level as others.

In Conclusion

At Digikore Digital, we have all the tools to assist you in creating the most compelling marketing strategy for your beauty brand. We have a team of trained experts who know how to do their research and come up with an ideal digital marketing strategy tailor-made for you. Reach out to us for consultation on how to boost your brand and improve sales today!