Instagram’s New Feature for Business Accounts - DM Labels

 Instagram is testing a new feature for business accounts to manage customer interactions in DMs. 

The new feature is related to putting labels for direct Instagram messages to smoothen the interactions between brands and users on the app.  

The five labels are:

  • Flag

  • Booked

  • Ordered

  • Paid

  • Shipped

This feature will be a gateway for small businesses that don’t have access to CRM features to manage their interactions with their customers. 



Businesses can add new labels for welcome messages and saved replies. Even on Facebook, there is a similar feature but looks slightly different in applications with more specific tags. 

Meta is working on improving ways to maximise the connection and opportunities on the platform for businesses by improving user experience. 

The new labels are under testing and soon; will be available for local businesses. To know more, stay tuned with Digikore Digital. 

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