Getting Started with Ambush Marketing: The Basics

 The competition in the market between brands today is so intense that an entirely new type of marketing has been introduced. Ambush marketing, also known as marketing wars between top brands, is when one brand ambushes an event or an area that was previously dominated by another brand. Throughout history, some of the most competitive brands, such as Pepsi and Coca-Cola, Burger King and McDonald's, and BMW-Audi, have been at odds to promote themselves to their respective audiences. Today, speed marketing is another type of marketing tactic for getting on trends. 



What are some of the basics of this type of marketing tactic:


  • Be creative with content.

  • Understand the legal restrictions.

  • Make sure to be strategic in your targeting

  • Enhance brand equity through brand recall

  • Go off-script and unconventional to make a mark

  • Response directly to a competitor’s campaign


Ambush marketing is all about stretching the boundaries of creative thinking. Mostly, it is about taking a competitor’s campaign and making it advantageous for a home brand. Brands that want to get ahead of the curve should increase their brand influence through moment marketing. 

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