Digital World

  For website optimization and getting customers engaged in what you offer, the best way to go forward is to integrate an effective communication system with chatbot marketing. Websites that have chatbots conversing on most action pages are known to have a higher conversion rate than websites that do not have an automatic chatbot integration. Looking at the bigger picture, chatbot marketing,   email marketing , and other automated marketing tactics from the website are all part of the broader conversational marketing category.  Considering the reason why chatbot marketing is your website’s greatest asset, let’s dive deeper into how conversational marketing and chatbot marketing are interconnected. Conversational Marketing  101 Imagine a marketing scheme where you are only selling yourself without any feedback on how your computer is perceiving your brand or engaging with the content that you post. This is where conversational marketing comes in. This form of marketin...

  Imagine a situation where you want to understand what all the services of a company are without having to go through all their website pages and read through all the content. Or one where you want a solution instantly and don’t want to go through the manual labor of finding out the solution from a company’s website. This is where the integration of a chatbot with a company’s website plays a key role. Chatbot marketing is essential for improving the customer experience, but it plays a key role in the   digital marketing   spectrum.  What is a Chatbot, and What is Chatbot Marketing? Before we get into the details of chatbot marketing, the first aspect that we have to understand is what is a chatbot. A chatbot is a program or software that is designed to have an automatic conversation with a user. Chatbots are usually placed on the homepage of a website and come pre-programmed with a set of information and data that it has to convey to the user. As mentioned before, c...

  The competition in the market between brands today is so intense that an entirely new type of marketing has been introduced. Ambush marketing, also known as marketing wars between top brands, is when one brand ambushes an event or an area that was previously dominated by another brand. Throughout history, some of the most competitive brands, such as Pepsi and Coca-Cola, Burger King and McDonald's, and BMW-Audi, have been at odds to promote themselves to their respective audiences. Today, speed marketing is another type of marketing tactic for getting on trends.  What are some of the basics of this type of marketing tactic: Be creative with content. Understand the legal restrictions. Make sure to be strategic in your targeting Enhance brand equity through brand recall Go off-script and unconventional to make a mark Response directly to a competitor’s campaign Ambush marketing is all about stretching the boundaries of creative thinking. Mostly, it is about taking a competito...

  Social media has quickly become an essential component of our daily lives. What began as a way for friends and family to stay in touch quickly evolved into a platform for brands and enterprises to interact with their target audience through well-crafted social media strategies. As a result of this medium's rapid growth throughout the years, numerous social media trends have emerged and evolved. Businesses may stay ahead of the competition by adapting to these new and emerging trends. We've developed a list of the top social media trends for 2023 that every marketer should be aware of in order to boost engagement and online visibility. Live videos are changing the way people interact on social media. Brands will keep investing in influencer marketing. Local targeting will become more common. User-generated content will gain strength. The expansion of social media communities. There are several social media trends that will dominate the year 2023 and have a significant impact o...

  Did you know that guerilla marketing is a popular form of marketing for companies that are market leaders? Think about the ever-lasting battle between Pepsi and Coca-cola or even McDonald’s and Burger King. These top brands use Guerilla Marketing to create buzz and stay ahead of the competition.  Guerilla marketing can be described to be a strategic move by a company or organization that utilizes the space or environment around them to promote themselves or their product. The basic rules for this form of marketing include: Should come as a surprise to the audience Element of “wow” Gets people talking B2C promotion mostly Trend-setting Another form of marketing that we at Digikore Digital have identified that is bound to give positive results is moment marketing. This is trend-based marketing that does not have a physical element attached to it. Check out our blog to know more. 

  The right audience for your brand is out there. As long as there is a need or a problem, brands are readily available to suggest solutions via a service or a product. The main question is, how do I reach the right audience through   social media and marketing ? Well, we’ve got the answer. Social Media & Marketing; Who is My Audience? Nearly everyone on earth is connected to the internet. To be accurate, 63.5% of the population is connected to the internet. The internet, with all its benefits of bridging the gap between people and being a boom for connectivity, is also the birthplace of social media. Here are some statistics on social media you should consider when building your social media and marketing plan: Facebook  is the largest social media platform. It has 2.85 Billion active users, most of which are from India. Most people spend their time on the social media platform  YouTube  which hosts 2.3 Billion active users. Instagram , the preferred social...

  Social media and technology have undoubtedly changed. Today, the word “influencer” is more generally used and can include ordinary content creators, beginner content creators, and celebrities. Since its rise to fandom, brands have recognized that influencer marketing is THE way to go for getting new customers and for increasing their credibility in the market. Depending on the requirement of the brands, they either target micro or macro influencers to collaborate with.  Between micro and macro influencers, it is the micro-influencers who are easy to contact and collaborate with. These influencers are known to have a niche set audience and create specific and relatable content on behalf of brands.  Statistically too, brands that conduct influencer marketing are proven to have a positive increase in engagement and sales. Their videos boost the digital marketing efforts of a brand. The entire hack about influencer marketing is identifying the right influencer for the b...

  Digital marketing is all about identifying and utilising the right touch points of where your customers are coming from. Businesses catering to different industries strive to identify and optimise these multi-channel touch points to the fullest. In general, the right digital marketing strategy is to pitch and convince your target audience to trust you enough to avail of your services. Most businesses that are starting stumble in the first lap of digital marketing i.e. they fail to identify the right channels that will help them to reach their target audience and to increase their sales. For this reason, we have compiled a list of dos and don’ts for enhancing your startup’s omnichannel marketing strategy: Getting Started with Omnichannel Marketing: The Persona When you thought about starting a business of your own, there must have been some idea of a customer that you thought you would be catering to. This ideal customer of a business is dubbed as a “Persona” in  marketing st...

  The thing about social media is that these platforms are meant for the interaction and socializing of different people. Incorporating a social media   marketing strategy   without involving people in the community will not work for your brand’s development. According to statistics, nearly all marketers focus on increasing the brand awareness of a company (58%) and community/customer engagement (41%).  Let’s dive deep into 15 short social media marketing hacks to grow your brand and move your audience through a specific customer journey. 1.  Human-centric Content that is Personal The thing about social media is that people are always on it to learn something new, to be inspired, or to simply pass the time with content. It has been statistically proven that content that is more human and showcases a certain type of brand personality is more engaging and attractive compared to all other social media content. 2.  Grab your audience’s attention instantly As sa...