Different Types of Website Traffic and their Importance for your Online Business

 


Are you tracking down the website traffic? If not, then you are for sure lagging behind the competitors and losing the chances of lead conversion. Web traffic refers to all the visitors visiting your website. But not all visitors are adding value to your business. Knowing and analysing the website traffic is part of the digital marketing strategy of reaching out to the right audience.

Let’s dig in further to understand the types of website traffic, their source of generation and the importance of analysing the traffic.

Types of Website Traffic and their source

There are different types of website traffic which are defined by their source of generating traffic. Here is a small breakdown of

·         51 percent of all website traffic comes from organic search

·         10 percent comes from paid search

·         5 percent from social networking sites

·         34 percent from all other sources

1.     Organic Traffic

Organic Traffic generates from the Search Engine Results Pages. When someone searches a keyword relevant to your product or service and clicks on the search results. As per the SEO agency improvement in organic traffic can get you a huge lead conversion rate.

Source of Organic Traffic

Most of the traffic comes from Google, as it is the leading search engine right now.

2.     Direct Traffic

Direct Traffic doesn’t come from any particular point of origin which means there is no same source but a lump of sources without a defined gateway. Analytics platforms usually have specific criteria to define each type of traffic and, whenever traffic falls outside the defined criteria, it is called direct traffic.

Sources of Direct Traffic

·         Manually typing the URL

·         Browsing bookmark clicks

·         Pag redirections

·         Referrals from the HTTP website

·  Non-internet link sources (PDFs, offline documents etc.)


3.      Referral Traffic

Referral traffic is good for the branding of the online website as it derives the traffic of different demographics. Any traffic coming to your web page from different websites, except Search Engine. It can be generated from following or non-follow links on different websites.

Sources of Referral Traffic

·         Guests Post

·         Blogs and articles that have your website link

·         Bios and Info snippets

·         Images

·         From ranking and reviewing websites

 

4.    Social Traffic

Social traffic generates from multiple social media platforms. However, there are two types of social traffic - Public Social and Dark Social.

Sources of Social Traffic

i) Public Traffic comes from Social Media Platforms like:

·         Facebook

·         Instagram

·         Linkedin

·         Pinterest

·         Twitter

·         YouTube

·         TikTok

ii) Dark Social traffic comes from less open social media sources

·     Email

·    Messaging platforms (Whatsapp, Snapchat, Telegram, Skype, Facebook Messenger, etc.)

·    Text messages (SMS)

For example; If you ask on Twitter for a Paneer Tikka recipe and the audience posts links in the comment section, then the traffic generated from such a platform will be Public Social traffic.

When you ask a friend via messaging platforms, and he/she replies with a link then it comes under dark social traffic.

If you fail to tag links properly, the traffic will fall under Direct Traffic, instead of Social Traffic.

5.   Paid Traffic

Paid Traffic is the type of traffic that comes to your website from paid advertising and branding.

Sources of Paid Traffic

·   Display Ads (Google Adsense, Apple Advertising, media, Facebook Network Audience Ads, etc.)

·         Social Media Ads (Facebook, Instagram, Twitter, YouTube, etc.)

·         Search Engine Ads (Google Adwords, Microsoft Advertising, etc.)

·         Native ads like promoted or sponsored content

6.  Email Traffic

As the name suggests, email traffic is generated from email marketing campaigns. There must be tagged links or they will appear under unmarked direct traffic.

Importance of Website Traffic

Why website traffic matters in the growth of any online product/service. Digital marketing agencies believe that website traffic is a part of analysing how actually your marketing strategies are working for your business.  By analyzing the traffic, you can understand

·         Where the traffic is coming from/ source of traffic generation

·         How much traffic is coming from the targeted audience

·         The behavior of the website visitor and their expectations of your services

·         ROI generation from digital marketing activities

All the above piece of information helps digital marketing services to develop marketing campaigns that attract traffic from the targeted audience. Analyses of the source of traffic, types of website visitors and the number of conversions; will guide you to make the required changes in your digital marketing strategies to boost lead conversion.

5 Reasons to Monitor Website Traffic as per Digital Marketing Experts

1.     Identify Customer Expectations and Interests

By slicing and dicing the data, you get insight into your audience's interests and what they are expecting from your services. Knowing customers' preferences is the best way to build a lead in the relevant industry.

2.      Understand Engagement Level

There is no meaning in blindly branding your online website. Monitoring and understanding the results of branding is your pathway to success. The traffic analysis will help you understand whether they are engaging with your CTA or just visiting your website and leaving.

Having huge engagement with low conversion is eventually pointless for your business.

3.    Improve your Customer Experience

While running a business, nothing matters more than the customer experience. By analysing the customer behaviour on your website, you can provide a personalised and better experience to them. Digital marketing services believe that the success of your services relies on the customer experience; better the customer experience more than a number of sales.

4.   Optimise Digital Marketing Budgets

Online businesses invest a significant amount in digital marketing and branding their products and services to reach out to the right audience. The traffic analysis helps give them an idea to improve their services in a certain way to maximise the results of the marketing campaigns.

Conclusion

Changing digital marketing, advertising and branding after analysing the multiple types of website traffic is not everyone’s cup of tea. Digikore Digital digital marketing experts know how to use traffic analytics to enhance marketing strategies to boost lead conversion rates.

 

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