Digital World

  BRAND. That’s all that matters when you are about to start a business. We all know what a brand is , but do you know the biggest obstacle in the branding process?  - “What color should I choose?" Branding is critical to defining who you are and what you are offering to the customer. Brand colors are especially important when it comes to your company’s communication and digital marketing strategy. Why do I have to choose a brand color? Think of the newspapers from a decade ago that used to be printed in white and black. Didn’t it feel like the newspaper was boring, lacking emotions, and very monotonous in nature? That’s exactly how a void of color affects a brand. Brand colors are used to portray the expression and emotions of a brand. Mostly, the brand's communication when implementing its digital marketing strategies in the future is solely dependent on the colors that are initially chosen.  You will notice that recently, several brands have opted for a complete ...

The entire beauty industry depends on new products, brand value, and trust quotient with customers to survive in a highly–competitive market. The secret weapon that most fast-growing beauty brands use is none other than influencer marketing. Here are some reasons why your brand should get started on an influencer marketing strategy immediately! Wait, but why influencer marketing ? Influencer marketing today is a crucial division of the marketing strategy for beautybrands . Recently, with influencers getting more traction from the change in social media content over the past few years, it has now become a full-time most-wanted job for many.  Now, when it comes to influencers, they can be categorised into different types depending on the niche that they cater to i.e. the type of content that they make and the type of audience that they have on their handles. But, what is influencer marketing ? Scenario Analysis: Let’s consider a situation where you want to buy a beauty prod...

The beauty industry, categorised as one of the most “essential” industries in the world, has seen a massive fluctuation among its masses. With Covid-19 bringing the world to a standstill, the industry took a massive hit in 2019-20 and is now slowly recovering from its losses to impact the lives of millions of people around the world. Statistics show that marketing strategies for beauty brands is the driving force behind it's sales today with a total of 45% of all customers focusing on the influence of social media influence in order to make a purchase. If you’re not convinced on why marketing strategies for beauty brands are important, here are some statistics: The beauty in 2022 is worth a total of $25,000,000,000 that’s 25 Billion Dollars, and it is expected to grow at a rate of more than 5% per year till the year 2026. Online and offline sales are at a near-equal ratio and vary from brand to brand depending on the marketing strategies for beau...

  A beginners guide to branding might just include all the details that are required to understand branding and how it works. But, for successful branding, it is important to understand the key topics that everyone should cover in order to have a consistent branding strategy.  Checklist for Creating a Successful Branding Strategy      ➤ Audience - Understanding who is going to be buying or interacting with you is key to having a successful long-term branding strategy. Organizations today focus more on the image a customer has of them as compared to their overall image in the market.. Knowing your consumer is the base to forming a successful branding strategy to achieve the vision and mission of the company in the future.     ➤ Value Proposition - The value proposition of any organization is the added value that the organization gives to its customers along with the product and service that they are primarily offering. Value propositions can be th...

  Think about every single product that you use daily. Let’s take your phone for example. In recent times, a phone is an indispensable resource that is with you through all times. Our question to you is, what brand of phone are you using? Apple? Samsung? Xiaomi? Vivo?  And, why THIS brand? If you’re thinking about good features, value for money, great camera, good memory and other characteristics that are typically related to a phone’s performance then you are attributing values to the brand itself. That’s exactly what a brand is all about. Brands are companies initially who have put in time and effort to create an image of themselves in your mind. Let’s make it simpler. If you think about Apple, what is the first thing you can think about apart from the new Iphone 14? It’s a high-end premium brand and if you have anything Apple then you’re regarded to have class and quality. That is what a brand is and what they take years of work to achieve. How can...